Olly - The Tasteful Vitamin

The Workshop, a creative mentorship program that introduces creatives to the world of advertising. Over the semester, we were tasked with a brief for Olly vitamins. The goal was to reintroduce vitamins to a younger generation with print ads, a social activation, and scripts.

By harping on the taste of Olly vitamins, my copywriter partner Phillip Gresbach and I tied this back to the unforgettable experience of fine dining. Two print ads were created with satire on the fine dining experience.

Starboys

A Limited Edition Collection.

Born from late-night conversations about the sauciest footballers and The Weeknd’s latest album.

This collection took shape over many months. It began with a long-form written piece on just how each player in the collection exudes the Starboy mentality. With pieces written on Karim Benzema, Antoine Griezmann, Paulo Dybala, and Pierre-Emerick Aubameyang the collection was launched. With just 35 pieces available for each player- I was challenged to create a landing page that exuded the Starboy je ne seis quois.

Loyal LBF teammates were given first access to the collection through an email campaign. The collection was then full launched accompanied by Instagram Stories and Facebook Ads.

Sporting Kansas City x LBF

Responsive Landing Page

A first of its kind collaboration with an MLS franchise. The first cut & sew garments for LBF, this project was a year in the making. Countless samples and testing went into the final garments.

I was challenged to incorporate design elements from each garment into a landing page to launch the collection. Copywriting for this project included the landing page, an email campaign, and Facebook Ads.